Packaging Strategy Audio Series Campaign – Landing Page – Episode 4 - Keepsake Products USA

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SELLING PACKAGING WITHOUT SOUNDING PUSHY

Episode 4 of the Packaging Strategy Audio Series

with Cliff Quicksell, CPA, MAS+, MASI

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Episode 4: Selling Packaging Without Sounding Pushy

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Take a moment to answer these four quick questions to reinforce the key ideas.

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1. According to this module, packaging should be introduced through: *

Aggressive upselling
Supplier recommendations
Strategic discovery questions
Price comparisons

2. One of the best questions to ask a client early in the conversation is: *

“What is your budget?”
“How quickly do you need this?”
“How will this be presented when it arrives?”
“What color should the product be?”

3. When a client says packaging may be too expensive, the best approach is to: *

Immediately remove it from the proposal
Defend the cost aggressively
Reframe the conversation around value and impact
Offer a discount

4. Introducing packaging as part of a curated kit or program helps position you as: *

A catalog distributor
A strategic partner and advisor
A product wholesaler
A decoration specialist

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