Enhancing Packaging UX with Technology Audio Series Campaign – Landing Page – Episode 6 - Keepsake Products USA

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Keepsake University Audio Series

Enhancing Packaging UX With Technology

with Cliff Quicksell, CPA, MAS+, MASI

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Scent Marketing - Trigger Memory, Create Emotion

You just listened to Episode 6 of the Enhancing Packaging UX with Technology Audio Series

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1. What is scent marketing in packaging? *

Printing fragrance descriptions on inserts
Adding visual images of products, like lemons and oranges
Including audio messages in packaging
Infusing packaging with a fragrance to enhance the experience

2. Why is scent such a powerful tool in marketing? *

It reduces production costs
It speeds up delivery
It replaces visual branding
It is strongly connected to memory and emotion

3. Which of the following is a strong use case for scent marketing? *

Printing instruction manuals
Reducing packaging size
Enhancing brand identity through a signature fragrance
Lowering shipping costs

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4. What is an important consideration when using scent in packaging? *

The strength and appropriateness of the scent
The number of inserts included
The weight of the packaging
The font size on the box

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