Overview
Brody’s was created to provide a customizable craft cocktail experience that encourages people to celebrate the everyday.
They can be enjoyed on ice, right out of the bottle or enhanced with a sparkling component of the individuals’ choosing. The name Brody comes from the combination of each of the founders dog’s names and alludes to the fact that our dogs truly create moments that make life so much deeper.
The Challenge
Create an influencer kit for the initial product launch that would safely house 5 Brody’s Crafted Cocktail bottles. They also wanted an interactive element added to the box that would allow the end user to view recipes and see custom content.
What We Did
Custom Packaging Design
Smart Chip Technology
Kitting
Drop Shipping
The Final Product
- Classic soft-touch hinged box
- Smart chip technology
- Simulated gold printing
- Custom insert
Results
The launch kit resulted in Brody’s being featured in Newsweek’s 25 Best Alcohol Gifts for the 2021 Holiday Season along with the company being a finalist for BevNet’s RTD Cocktail Showdown all within the first 8 months of launch.
